What is a “Travel Package”?

“I don’t need a package.  I just want to go to ….” (you fill in the blank).

There are different kinds of “travel packages”.  A “package” is the bundling together various components and giving the client one seamless trip.  Without you having to find each piece separately, we do it for you.

For instance:  Start with your transportation.

• Air
• Car
• Rail
• Cruise ship
• Combination

Companies called “Wholesalers” go out into the market place and negotiate with all of the above for lower prices than the public can get.  This becomes one part of the package

The next part is accommodations:

• hotel
• villa
• cruise ship
• motel
• resort
• condo

Where will you stay when you arrive at your destination?  Or maybe you have many stops on this trip and need all kinds of accommodations.  Once again, these prices are negotiated and put into your “package”.

Do you need transfers to and from airports and hotels?  How about sightseeing tours?  All day or part of a day?  How about restaurants?  Do you need to add activities such as skiing, diving, snorkeling, biking, hiking, shopping, golf, or any other adventure?  How about visits to local sites and knowledge of the history of the places you will visit? 

All of these can be included in your package.  The advantage is that you don’t waste your precious holiday trying to figure out where you are and where you are going.  If a foreign language is involved, you might have a hard time finding someone you can talk to.  Map reading can be confusing.  Will you be standing looking at a building or a landscape and know nothing about what you are looking at?

Here are some package trips that give you an idea of what the above is about:

• Disney-Orlando, California or other countries, as well as their new tours
• Las Vegas or Reno or other gaming destinations
• Mexico or Caribbean
• Europe or other countries in the world
• City visits in the US and other countries
• Hawaii or other South Pacific Countries
• Visits to archeological ruins all over the world

The ALL INCLUSIVE vs. Non All Inclusive.  What does this mean?  Some resorts have packages that include all meals, all non-motorized water toys, golf, local alcholic drinks, kids clubs, teen clubs, weddings, honeymoon packages, and many other activities at the resort.  Some destintions have many resorts by the same company and offer you the chance to go from resort to resort for different experiences.  These All Inclusives have taken huge leaps in the last 3 or 4 years.  To name a few are

• Sandals
• Couples
• Beaches
• Swept Away
• Super Clubs
• Palace Hotels
• Any many many individual properties

All Inclusives used to be the exception, now they are the norm.

Talk to a Travel Professional who can give you proper advise, like myself.  Then get out there and “see the world before you leave it”!!

I Love to Travel…Think I’ll be a Travel Agent

Is that right???!!!  You woke up this morning and that was your decision? Maybe you need some enlightenment.

Having owned businesses of various kinds for over 30 years, this is the most mentally difficult business I have ever owned.  The responsibility for a clients “dream” vacation or trip rests totally on my shoulders.  Even though there are a multitude of pieces in this puzzle, in my client’s eyes I am the airline, the cruise line, the hotel, the car rental and on and on.  24/7/365 is the length of responsibility.  You don’t clock out at 5 PM. 

In addition, you are holding control of thousands of dollars of someone else’s money.  Remembering the deadlines, keeping watch on all the supplier’s documents to be sure all the names, dates, dollars, destinations, etc. are correct.  Some of those supplier’s are minimum wage people who just don’t care!!  Let me break it down:

• Airlines.  Oh my, what can I say?  Getting harder all the time to work with them.  Every day we get “misconnects” and have to straighten those out.  They change people’s flight times, connections, even days of flying.  And they just aren’t nice.  Not to mention all the luggage regulations and new charges popping up daily.  Next you will need coins for the former attendants who have nothing to do now but sit at the bathroom doors and hand out tissue squares.
• Hotels.  Management changes, renovations, closures and on and on.  It can be a beautiful property one day and new management trashes it the next.  The biggest thing is location, location, location.  I have to know every little town in the whole world and where the good areas and bad areas are. 
• Car Rentals.  Not so much a challenge.  Just making sure the size holds all the luggage and size of passengers.  Automatic or stick?  Airconditioning?  And taxes…oh my word!!!  Almost more than the car rental.  And don’t forget total insurance coverage.  You can be stuck in a city or country for days if you try to use your own. 
• Cruise Lines.  Knowing all the lines and all the ships in each line.  What are the conditions of each ship?  Are they being maintained?  What are the new ships coming out?  Destinations…what are the ports all over the world?  What is the best and worst time of year to go somewhere?  And cabins…good locations vs. bad locations.  Cabin categories, what are they?  What sizes are the cabins?  Booking a cruise is like buying a pair of shoes..if it doesn’t fit you, you won’t ever cruise again. 
• Tours.  Escorted, guided, independent, and a mix.  The best and worst.  There are scores of tour companies.  Knowing them all takes a long time.  Getting passengers on a wrong one is disaster. 
• Destinations.  I am required to know the whole world, and to have traveled to all or most all of it.  That costs a lot of money and travel agents DO NOT travel free.  What is there to see in every area?  People often take too big a bite and have no idea how far distances are.  What are seasons for pricing? 
• Type of Travel.  There was a study some years back defining kinds of travelers.  Those who want total comfort to those who want a hammock in a hut.  Where do clients fit on that graph?  Now I have to find the right mix so they will come back happy.  And better still, tell all their friends and family.  Selling travel is about repeat business.

Now that your eyes are open, I will add a few more details.  You need education so you can educate your clients. 

• The Travel Institute has a 2 step process that takes about 6 years to complete.  It starts with CTA after you have been an agent for 5 years and then CTC, taking as long as you need.  A very difficult course.  I have my CTC.
• Cruise Lines International has a 3 step certification process starting with ACC – Accredited Cruise Counselor to MCC- Master Cruise Counselor to ECC-Elite Cruise Counselor.  This is an ongoing training until you reach ECC.  I was #43 to get my ECC out of 250,000 or so travel agents.  It took me 13 years to reach that point.  Very few home-based travel agents can achieve ECC because of the number of cruises we have to sell to reach that certification.
• Destination Specialist courses offered by The Travel Institute as well as Tourist Boards of various countries and cities.  These are ongoing.  I have several of these.
• Seminars, Conventions and Trade Shows are being held constantly.  In our local area there are scores of agents who never attend any.  There is no way to keep up on all the changes if you are not constantly being trained.  In larger agencies, representatives do onsite training and many will come to home-based offices. 

That’s a good start.  Now what do you think?  But most of all, what does the public think about someone who just hung out a shingle or someone who has been around the “block” and can give you the best service and advise?

 

Price Competition with the “Big Boys”

Can a Home-Based Travel Professional compete with the big agencies or the Internet?

I recently received a magazine that comes regularly from a very large organization who does travel as well as other things.  The front 2 pages are always cruise and tour specials.  So, I thought I will check to see how their pricing compares to what I can get.  To my surprise, I beat every single special by at least $100.  A home-based agent beat goliath!!

 

In the travel industry there are consortiums.  These are organizations of travel agents coming together to buy travel packages, tour, and cruises in bulk and allow travel agents to book into the block.  There are scores of these consortiums.  The biggest of all is Vacation.com.  In order to become a member, an agency has to meet many criteria.  This is very hard for some home-based agencies.  But if they can get in, the special pricing is extremely competitive and will beat the internet and the giant travel companies.  So, yes, we can be competitive.

 

Although price competition is important, there are other factors that make the home-based travel agent special:

• The personal service that home-based travel agents offer is just as important, and maybe more important, than the priced..  Home-based agents are service driven.  They will go to your home, office, club or wherever you need to meet with them.  They may even fly to your city to meet you at your convenience.  The hours they work are not 8-5 5 days a week, but from morning till late at night any day of the week. 
• They also form a personal relationship with their clients.  They have been known to take people to the airports, baby sit children and animals, be at their client’s homes with meals and a multitude of other services you never find from a brick and mortar agency who has “store hours”.  Bottom line, home-based agents care about their clients and they become friends.  This goes way beyond the small saving you “may” find on the internet.

As travel agencies build volume with their preferred suppliers, the special pricing and other offers increase.  A relationship builds with that supplier and as the agent is faithful to them, they in turn are there for the agent when an emergency or need arises.  So many times a client is handed their documents with a smile and told to “have a wonderful trip” and behind the scenes the agent has been working day and into the night or nights to fix a problem that occurred.  The client will never know the sweat and tears that went into putting that trip together.  Fortunately, most travel is without incident.  But there are many times we are up late at night or early in the morning trying to hold a dream trip together.  There are times we think a job at McD would be great.  But we love what we do and that crises passes. 

 

To build a great relationship between a client and agent, communication is the key, the same as any relationship.  Let the agent know your likes, dislikes, dreams and wishes.  Most agents keep files on their clients and can begin to watch for special travel that might be of interest.  The travel industry is huge and probably has some interesting facets that you never knew about before.  Let us share them with you.  The world is a fascinating place and we know how to explore it.